There are many reasons to invest in gold. However, the most important one, for any investors, might be portfolio diversification. Most of the events that cause the value of paper assets, such as bonds, stocks and currencies, to decrease lead to an increase in the price of gold. Furthermore, even though its value fluctuates in the short-term, gold always rebounds and holds its value quite well in the long-term.
With all these factors in mind, it is easy to see why investors should seriously consider investing in gold.